Predictably Attract More New Customers With Our Proven 3 Step Online Marketing System
Enjoy Exceptional Service & Exceptional Results With Home Remodeler SEO, Where Our Goal Is Your Success
Here at Home Remodeler SEO, we help remodeling companies and general contractors to predictably attract more new customers from the Internet by implementing our proven 3 step marketing system.
Step 1: Get Your Website Right
The right website shares a message with visitors that doesn't simply make you look like a great choice in contractors - it makes you the obvious and only choice for anyone reading it! We work with you to help you produce an irresistible offer and a message that differentiates you from your competitors in the home remodeling space. In short, we help you stand out as the best option in your geographical area, and we make sure your website reflects that for your website visitors.
However, getting your messaging right on its own doesn't make for a fantastic website. We also ensure that your website looks great on all types of devices, including desktop computers (both Mac and PC versions), laptops, and multiple brands of tablet devices and smart phones. With over half of all website traffic these days coming from mobile devices, as reported by Google, it has become essential to have a Mobile Responsive website these days.
Step 2: Attract More of Your Ideal Customers to Your Website
The best remodeling or contractor website in the world is useless unless people are actually visiting it! When someone goes to Google and searches for the type of services that you provide, you need your website to be at the top of their search results. We partner with search engines and optimize your website to increase your visibility.
We oversee targeted advertising with Google Adwords and Facebook as well. The type of targeting we can do these days allows us to get you in front of people who need your services but don’t even know it yet! The key here is to send the right message to the right audience at the right time. Our collaboration with Facebook is a great way to accomplish this level of customer targeting.
We can also manage Re-targeting Advertising for prospects who have visited your website once already. When they browse away from your site and go elsewhere on the Internet, your ads will continue to appear for them. This keeps your company and brand front of mind and ensures that they remember you when they’re ready to make that phone call.
These are just a few of the traffic sources we can utilize to help you attract more of your ideal customers.
Step 3: Hold Your Marketing Dollars Accountable
Marketing is all about testing, and that's no more true than for Digital Marketing. After all, what worked yesterday may not work today, and what works today may not work tomorrow. For this reason, we provide you with dynamic call tracking and categorization to make sure you are continually getting a great return on your investment.
With dynamic call tracking, a unique phone number appears to prospects on your website based on where that person came from. For example, a free Google search, a Google paid ad, a Facebook ad, or a different traffic source such as Yelp or Yellow Pages.com will each show a different phone number accordingly. Additionally, we listen to every incoming call and categorize it into one of five categories: existing customer, a lead that turned into a booked appointment, a lead that didn’t turn into an appointment, a missed call, or a non-lead call. With this information, we are able to determine which traffic sources generate the most leads.
We then take all of this data and share it with you. Next, we work together with you to identify which ads and traffic sources are producing the best results. We start with a small test budget at first to identify the pockets of profit that exist in your market. Then we scale up advertising in the areas that are producing the strongest results. We continue to collect data and review it throughout your relationship with us. In this way, we always stay on top of the market and continue to change and tweak your advertising as needed. We never stop holding your marketing dollars accountable.
Would you like to learn more about what we do and how we can help your business prosper? Click here to schedule an appointment with our marketing advisor today. We are looking forward to meeting you!