4 Powerful SEO Strategies to Increase Your General Contractors’ Sales  

Is your website pulling in new client prospects and keeping your schedule booked? Search engine optimization (SEO) for general contractors is among the most critical digital marketing strategies to increase your business’ sales. Implementing the correct SEO tactics will boost your website’s ranking in the search engine results pages and increase your online visibility. 

General contractors often have difficulty knowing which SEO tactics to implement first. This guide discusses the four most effective SEO strategies to grow your business. 

Google My Business (GMB) Optimization 

Google My Business (now Google Business Profile or GBP) is a free marketing tool to help general contractors manage their online visibility. The steps you need to take to optimize your GMB listing include: 

1. Verifying your business
2. Adding all relevant information, including your business name, contact details, location, and website
3. Adding your business hours
4. Adding an engaging business description, high-resolution photos, and videos
5. Answering questions in the community section
6. Asking previous clients to write positive reviews
7. Responding to customer reviews
8. Regularly creating and adding high-value Google posts

Optimizing your Google My Business listing is integral to local SEO and the first step to boosting your sales. The businesses that optimize their GMB listings appear in the local pack, and they generally receive more web traffic and phone calls than their competitors.  

At Home Remodeler SEO, we offer a comprehensive range of local SEO services for general contractors. 

Optimize Your Home Page and Services Pages 

Optimizing your Homepage, location pages, and service pages lets you target relevant search terms and generate high-quality traffic. On-site elements to include on these pages include: 

1. H1, H2, and H3 header tags
2. Images with alt tags
3. Meta descriptions
4. External and internal links
5. Text-rich service descriptions and value propositions

Keyword integration is the foundation of SEO marketing for general contractors. For example, the header “ABC Remodeling - Leading Contractors in [City, State]” offers higher SEO value than “ABC Remodeling.” 

Improve Your Website’s User Experience 

Google and other search engines don’t want to send their users to slow-loading websites that are unresponsive or challenging to navigate. When evaluating your website’s ranking, search engines consider user experience. Ensuring optimal user-friendliness requires:  

1. Fast page-loading speeds
2. Simple site navigation
3. Mobile responsiveness
4. A design that uses SEO-friendly layouts

Optimizing your site’s user experience also maximizes your conversion rates, as visitors are more likely to stay on your website and request your services. 

Create High-Quality Content 

On-page content, such as blog posts, allows you to integrate keywords, provide valuable and relevant information, and establish your business as an authority in the market. Potential customers who want to learn more about renovation projects will read your content and become familiar with your business.  

Your content can be location-specific, with topics such as “How to Weatherproof Your Home in Denver.” The blog topics can also be generic like, for example, “Top 5 Renovations to Increase Your Property’s Resale Value.” 

SEO Company for General Contractors 

If you don’t come from an SEO background, implementing the strategies we’ve mentioned can be challenging. At Home Remodeler SEO, we can provide your contractor business with a complete and personalized SEO solution that’s simple, efficient, and outperforms. Schedule a complimentary 30-minute call or call us today at (855) 235-9140 to generate more leads and grow your business with SEO for general contractors. 

Author: Tabitha Cavell