The Role of SEO in a Home Remodeling Company’s Marketing Strategy
How essential is search engine optimization, or SEO, for a home remodeling company? As a contractor, you can market your business in various ways, including print ads, social media marketing, or radio advertisements.
However, SEO should be the foundation of your digital marketing strategy since it directly guides prospective customers to your company webpage. On this page, we take an in-depth look at SEO and the marketing value of SEO strategies for your home improvement business.
What is SEO for Remodelers?
When homeowners want to remodel their homes, they will typically take out their phones and do an online search using a term such as “home remodelers near me.” Google will then show the user the most relevant and valuable results for their search on its first page.
Search engine optimization (SEO) includes all the improvements you need to make to your company’s website to rank high in the search engine returns — that is, to become one of these top results. When determining your website’s ranking for a specific search term, search engines like Google take various factors into account, including:
- Your Google My Business profile optimization
- Your website’s user-friendliness
- Your website’s keyword integration in on-site content
- The number of links from authority pages to your website
- Your on-site content’s value and relevance to the search terms
SEO for home remodeling contractors requires various strategies. However, making these improvements is integral to the long-term growth of your home remodeling company in a competitive environment.
Improve Your Online Visibility and Increase Traffic Quality
Once your business starts appearing on the first search engine results page (SERP) for a particular keyword, you will notice a consistent increase in traffic to your website. Unlike pay-per-click ad campaigns, you don’t need to pay for this traffic — it’s organic. For this reason, SEO has become one of the most cost-effective digital marketing strategies over the long run.
The quality of your traffic will also improve. In other words, a significant percentage of the people visiting your website need the services you offer, and they are willing to pay for your home remodeling solutions.
Build Loyalty and Trust Among Prospective Customers
Generally speaking, your prospective customers trust reputable search engines, such as Google, to provide them with the most valuable search results. For this reason, users seldom click on the second results page.
By appearing among the first results, your target market will automatically believe that your business is among the best options, which helps you establish trust and loyalty.
Become an Authority in Your Niche
High-quality content creation is integral to SEO for a home remodeling company. If your website features blogs, infographics, and videos with valuable and relevant information, your business will become a home remodeling authority in the local market.
Establishing authority will increase:
- Visitor engagement
- Conversion rates
- Quote requests
- Contact form submissions
- Phone calls requesting consultations
SEO Services for Home Renovation Companies: Implement a Winning Marketing Strategy
At Home Remodeler SEO, we can formulate and implement a comprehensive SEO strategy to help your business increase profits and achieve sustainable growth over the long term. Schedule a complimentary 30-minute phone consultation by calling us at (855) 235-9140 to learn more about SEO for your home remodeling company.
Author: Tabitha Cavell
