Home Remodeling SEO Mistakes To Avoid 

As an search engine optimization (SEO) company for general contractors, our team at Home Remodeler SEO often sees remodeling website owners make rookie mistakes that hurt their Google rankings and, ultimately, damage their revenue. Read on for what not to do when optimizing your site.  

Don’t Make These Content Mistakes  

Content optimization is a big part of SEO. A lot more goes into creating and optimizing content than stuffing your blog posts with keywords.  

Targeting Wrong Keywords  

Just because a keyword is related to remodeling and has a high search volume doesn’t necessarily mean you should target it. Generic, high-competition keywords such as “remodeling” or “how to remodel your home” are hard to rank for and will bring all kinds of people to your website, most of whom won’t be in your target segment. Instead, opt for longer phrases that speak to your specific services and locality, such as “kitchen cabinet remodeling services in Orange County.” 

Publishing Low-Quality Content  

Creating content for content’s sake is a bad idea. Not only will it fail to improve your ranking, but you also risk getting a penalty from Google. Common mistakes we see include:  

1. Too-short content: Aim for at least 300 words per page. 
2. Unoriginal content: Plagiarizing from other remodeling resources or posting duplicate content on your site is a guaranteed way to get a Google penalty. 
3. Keyword stuffing: Don’t cram in keywords. Instead, focus on making the text informative, grammatically correct, and easy to read.

Skipping Out on Local Content  

You can’t do SEO marketing for home remodeling contractors without optimizing for local searches. Most of your customers are likely from the same area, so you want to target that city, county, or state. Always include your local address and phone number on your site, and use locality-specific keywords in:  

1. Title tags or h tags 
2. Meta descriptions 
3. Subheadings 
4. Introductions and conclusions 
5. Body content 

Some Website Mistakes to Avoid  

Some mistakes we see as an SEO company for general contractors have to do with website architecture and performance. Two of the most important errors are:  

Having a Slow Load Speed  

The faster your site, the higher it ranks. You can check your load speed on Google PageSpeed Insights for free. This tool will also suggest personalized tips for boosting the speed of individual pages.  

Not Optimizing for Mobile  

On July 1, 2019, Google switched to mobile-first indexing. Google now uses your website’s mobile version for indexing and ranking purposes. You can check how mobile-friendly your site is with Google’s Mobile-Friendly Test or by browsing it on a mobile device.  

Analytics Mistakes 

All the SEO in the world won’t make a difference unless you also use analytics to track your site performance in real time. Free tools such as Google Analytics and Google Search Console can show you which strategies work. 

Need Help With Digital Marketing for Home Remodeling Contractors?  

At Home Remodeler SEO, we can take care of the SEO legwork so you can focus on what only you can do—performing stellar remodeling services.   

Call us at 855-235-9140 to learn how our SEO company for general contractors can boost your Google rankings, your customer base, and your revenue.