In this episode of The Home Remodeler Toolbox Podcast, host Bob Vance sits down with Eric Peschke, Vice President of Marketing at Zintex Remodeling Group, to unpack the strategies that helped Zintex scale into 32 markets across 10 states. 

With over 14 years of experience on both the manufacturer and retail sides of home improvement, Eric offers a rare perspective on vendor relationships, lead generation, and building a leadership pipeline from within. He shares why Zintex focuses on manageable wet-area remodels, how the company built a culture of accountability, and why marketing and sales work best when they operate as true partners. 

Bob and Eric also dive into the four pillars every remodeling business needs to scale, the importance of CRMs and call centers, and why promoting from within strengthens culture and credibility. Along the way, Eric opens up about his own leadership lessons, from learning to balance mentorship with accountability to embracing the principles of Extreme Ownership. 

Whether you’re looking to grow past $1M, strengthen your vendor partnerships, or build long-term systems for success, this episode offers remodelers a blueprint for scaling with both integrity and impact. 

Key Takeaways 

• Strong Branding Builds Trust – Zintex Remodeling Group shows how clear messaging and consistent branding help remodelers stand out in a competitive market.
   

• Customer Experience Drives Growth – Prioritizing client satisfaction not only secures repeat business but also fuels referrals and long-term success.
   

• Leadership Shapes Company Culture – Effective leadership that motivates and supports employees creates a high-performing, customer-focused team.
   

• Digital Marketing Is Non-Negotiable – Leveraging SEO, paid ads, and online visibility strategies can significantly increase leads and conversions for remodelers.
   

• Adaptability Ensures Longevity – Zintex’s ability to evolve with market changes highlights the importance of staying innovative in both marketing and operations. 

On a recent episode of , host Bob Vance sat down with Eric Peschke, Vice President of Marketing at Zintex Remodeling Group. With more than 14 years of experience in the home improvement industry, Eric has worked on both the manufacturer and retail sides, giving him a unique perspective on vendor relationships, lead generation, and scaling a remodeling company. 

Zintex Remodeling Group is a family-owned bathroom remodeling company that operates in 32 markets across 10 states. The company has grown rapidly by focusing on wet-area remodels, building a culture of accountability, and maintaining strong partnerships with vendors and lead generation teams. 

For remodelers and contractors looking to grow, Eric’s insights offer practical lessons on marketing, leadership, and building long-term systems for success. 

Focusing on Manageable Remodels 

Zintex specializes in tub and shower replacements—projects that are typically faster and easier to manage compared to full-scale renovations. While many companies advertise “one-day baths,” Eric is careful not to overpromise. Sometimes water damage or mold requires additional work. The goal is not speed, but quality and long-term durability, using non-porous materials to prevent future issues. 

Building a Culture of Leadership from Within 

One of Zintex’s biggest strengths is its leadership pipeline. Many of its sales, operations, and marketing leaders started in entry-level roles and worked their way up. This builds credibility and accountability across departments. Eric emphasized the importance of creating clear career paths and growth opportunities for employees—a lesson every remodeling business can learn from. 

Marketing and Sales as True Partners 

Eric compared sales reps to the leading scorers on a basketball team, while marketing plays the role of the assist makers. Marketing’s job is to prepare design consultants with valuable customer insights so they can close more deals. This partnership is built on transparency, call reviews, feedback loops, and ongoing training. 

This is where a can add enormous value—helping businesses gather data, track lead quality, and provide sales teams with the right tools to convert. 

Scaling Beyond the $1M Mark 

For small remodeling companies, Eric recommended investing in lead generation roles early, rather than piling everything onto one office manager. Tools like CRMs, a small inside sales team, and eventually a call center are essential for scaling. These investments help businesses manage volume, improve close rates, and create repeatable systems. 

He outlined the four pillars of growth every remodeling company needs: 

• Lead generation/marketing manager

• Sales manager

• Installation manager

• Production manager

From there, companies can expand by promoting from within, adding call center leadership, and scaling into new markets. 

Leadership Lessons from Eric Peschke 

Eric also shared candid reflections on his leadership journey. Early in his career, his fast-paced, self-motivated style sometimes led him to assume others operated the same way. Over time, he learned the value of balancing mentorship with accountability—using KPIs, regular coaching, and clear processes to keep the team on track. 

One of Zintex’s guiding influences is the book Extreme Ownership by Jocko Willink. The team has embraced its principles, ensuring that everyone takes responsibility for their role in the company’s success. 

Beyond business, Eric emphasized the importance of service and giving back. Zintex partners with the Purple Heart Foundation to remodel bathrooms for veterans, and they’ve even stepped in to help grieving customers at no cost. These acts of service remind the team that remodeling isn’t just about construction—it’s about changing lives. 

 

Looking Ahead: Growth and Expansion 

Although Zintex leadership often jokes about “not expanding further,” the company continues to add new markets each year. With 32 markets already established, Eric sees the priority as strengthening existing territories while still building toward new opportunities. 

Future goals include: 

• Expanding the inside sales center
  

• Hiring more outside sales reps and design consultant

• Running regional lead generation campaigns tailored to specific market

• Strengthening partnerships with lead gen companies by providing dispo reports and zip code rankings
   

This proactive approach—sharing data instead of just complaining about lead quality—has built strong vendor relationships and opened new growth opportunities. 

 

FAQs About Working with a Digital Marketing Agency for Remodelers 

Q: Why should a remodeling company partner with a digital marketing agency for remodelers instead of managing everything in-house?
A: A specialized agency brings industry expertise, proven strategies, and scalable systems. They know how to track behaviors like repeat gallery visits or pricing page views—signals that indicate a homeowner is ready to book a consultation. 

Q: How can a digital marketing agency for remodeling companies support both sales and marketing?
A: Agencies bridge the gap by providing insights that help sales teams close deals. From CRM setup to campaign tracking, they make sure marketing dollars generate measurable results. 

Q: What should remodelers look for in a digital marketing partner?
A: Look for transparency, reporting, and an agency that positions itself as a partner—not just a vendor. They should provide dispo reports, rankings, and clear feedback to help your team make smarter decisions. 

Watch the Latest Episode of The Home Remodeler Toolbox 

Eric Peschke’s story is full of practical lessons for remodelers looking to scale—whether you’re just breaking the $1M mark or operating across multiple states. 

Watch the full episode of The Home Remodeler Toolbox to hear Eric’s insights on leadership, marketing partnerships, and building a culture that attracts top talent. 

If you’re ready to take your remodeling business to the next level, consider partnering with a digital marketing agency for remodelers that understands the industry, your challenges, and your growth goals.