About Us

Mission, Vision, & Values


You're probably wondering who we are and how we can help you. Our home page explains that we're a full service digital marketing agency for remodelers, home builders, & more. But we're more than just "another marketing agency." We are a team of passionate professionals with a united vision, mission, and set of core values that keep us focused and motivated to exceed expectations and build long-lasting relationships with our partners.

Our Vision

Our vision is to create a community of thriving remodeling and contracting businesses where anyone with a dream of owning their own home improvement company can go to be supported, mentored, and strengthened.

Our Mission

Our mission is to provide digital marketing for contractors that's simple to understand, efficient to manage, and outperforms the competition. We are dedicated to your success in reaching your business goals and personal aspirations.

Our Core Values


We are dedicated to our clients' success by offering top notch customer service and compassionate expertise.


We seek out professional development opportunities and creatively develop solutions to evolve our services.


We strive to be the best version of ourselves and do the right thing even when no one is watching.


We embrace challenges, learn from our mistakes, and keep moving forward.


We remain open minded during collaboration and understand that our diversity can help us create something of greater value.


We encourage laughter, openness, and connection to create a "work family" culture that sparks motivation and supports mental health.

Meet the man who started it all, Bob Vance!

Our founder, Bob Vance, developed his passion for home remodeling through his own firsthand experience building million dollar custom homes in Denver, Colorado. He grew frustrated with the struggles many contracting business owners faced while trying to gain new customers. As a computer geek at heart, he combined his builder/remodeling background with his superior coding and search engine optimization skills - which resulted in the creation of Home Remodeler SEO. Having an insider's perspective helped him to develop strategies that overcame the industry's unique challenges with digital marketing. Ever since then, he set out with the goal to help 500 contractors triple their business and is well on the way to reaching it!

Professional SEO services

Focused exclusively on SEO for Remodelers & Contractors on their SEO initiatives and website development, our SEO & lead Generation services are aimed at helping clients increase their rankings on Google Organic Search and Google Maps. Using in depth keyword and competitor research, along with our proven 3 Step Marketing System, our goal is to increase your visibility on the search engines while also increasing conversions of customers looking for your services.