Website Performance Improvements - Contractor Marketing Case Study By The Numbers
As a small business general contractor or remodeling firm, you need to generate leads. There's no disputing that. But the problem is, it might not be your specialty.
This is where the expertise and experience of the Home Remodeler SEO team comes into play. To succeed online with your digital marketing, you not only have to have the background and expertise to drive high performance marketing campaigns, but you also have to have the knowledge and ability to track all of google's daily algorithm changes and be able to act upon them. That may mean small tweaks to your campaign and strategies, or that might mean making massive changes to your plan. And for clients like Carey and many other contractors, your goal is to drive profitability for your company, and the best way to do that is to leave the online marketing to the experts.
The solution was to build an SEO plan that had these goals in mind:
- Establish the client as an Authority in the niche of bath and basement remodeling, helping them become a recognized and well-known brand in the communities that they serve.
- Achieve page 1 results on Google for their new mobile responsive website for several targeted high value keywords.
- Enhance the overall website User Experience in order to maximize Conversion Rates and ultimately to book an ever increasing number of appointments with new customers that found their website online.
As with any SEO plan, the main focus is optimizing both 'On Site' SEO and 'Off Site' SEO. That is, focus on the website and proper SEO set-up, and then focusing on building Authority and Credibility for our client and their website through the use of back linking. One of the most important aspects of SEO is Conversion Rate Optimization (CRO). What this translates to is optimizing our client's website in order to increase conversions. Using tools like heat mapping and other strategies, we are able to look at the user behavior of visitors to our client's website and then determine what elements and calls to action (CTAs) that we can edit or implement in order to turn site visitors into customers who book an appointment with you. This is where significant impact can be made in terms of increasing website visitors and incoming phone calls, not to mention increasing our client's bottom line revenue. The results speak for themselves!
