Case Study: Bath & Basement Remodeling Company
Discover how you can triple the sales of your Remodeling business in today's market
Just like other remodeling company owners like you, 1-800-USA-HOME operates a small business with the understanding that their customer interactions help to determine their company's overall success. That's why, when asked what they feel is the most helpful aspect of their Contractor Lead Generation program, the reply was "Besides all the customer lead opportunities that we can handle, the simple answer is the personal service and attention to detail provided by our account representative at Home Remodeler SEO."
Carey Smeck - Marketing Director at 1-800-USA-HOME
Are you looking to get started with your own SEO and Lead Generation strategies for your home remodeling business? If now is the time for you, we can help. Home Remodeler SEO can help you build and optimize your website, social pages and other digital assets to rank high on Google search results. And although Google rankings aren't everything, it's the increase in call volume from good rankings that matters most.To know more about SEO for remodelers and general contractors, contact us via our online form or call 855-235-9140 to speak with us today. There's no better time than the present for setting a goal of growing your business and developing an effective digital marketing strategy to make that happen!
2,550% Increase in Website Traffic -
"It's Our Most Cost Effective Marketing Source"
When it comes to online marketing for contractors and remodelers, the core goal of any effective SEO campaign for contractors in many industries is to boost search rankings of your business. Where you feature on the results page can have a huge impact of how potential clients view your business as well as the number of calls that you receive from potential customers looking for your services. A high ranking in Google's search engine results pages (page one ranking) can convey brand credibility and authority, which in turn can instill confidence in potential customers that your business is worth checking out and having a consultation with.
SEO for contractors should be a major area of focus if you are serious about beating business competition and getting the lion's share of the phone calls from potential customers looking for your services. And the only way to beat business competition is to become a brand that enjoys robust visibility in local search results (SERPs). So, if your business shows up among top results for highly relevant keywords such as “remodeling company near me ” or “basement finishing + city”, it can drive search rankings for your business in Google Maps local results. Keyword ranking is however, just one aspect of SEO for contractors.
Website Performance Improvements - Contractor Marketing Case Study By The Numbers
As a small business general contractor or remodeling firm, you need to generate leads. There's no disputing that. But the problem is, it might not be your specialty.
This is where the expertise and experience of the Home Remodeler SEO team comes into play. To succeed online with your digital marketing, you not only have to have the background and expertise to drive high performance marketing campaigns, but you also have to have the knowledge and ability to track all of google's daily algorithm changes and be able to act upon them. That may mean small tweaks to your campaign and strategies, or that might mean making massive changes to your plan. And for clients like Carey and many other contractors, your goal is to drive profitability for your company, and the best way to do that is to leave the online marketing to the experts.
The solution was to build an SEO plan that had these goals in mind:
- Establish the client as an Authority in the niche of bath and basement remodeling, helping them become a recognized and well-known brand in the communities that they serve.
- Achieve page 1 results on Google for their new mobile responsive website for several targeted high value keywords.
- Enhance the overall website User Experience in order to maximize Conversion Rates and ultimately to book an ever increasing number of appointments with new customers that found their website online.
As with any SEO plan, the main focus is optimizing both 'On Site' SEO and 'Off Site' SEO. That is, focus on the website and proper SEO set-up, and then focusing on building Authority and Credibility for our client and their website through the use of back linking. One of the most important aspects of SEO is Conversion Rate Optimization (CRO). What this translates to is optimizing our client's website in order to increase conversions. Using tools like heat mapping and other strategies, we are able to look at the user behavior of visitors to our client's website and then determine what elements and calls to action (CTAs) that we can edit or implement in order to turn site visitors into customers who book an appointment with you. This is where significant impact can be made in terms of increasing website visitors and incoming phone calls, not to mention increasing our client's bottom line revenue. The results speak for themselves!
2,250% Increase in Visits From New Users
New Visitors and Customers after literally No Website Traffic
1,200% Increase in Incoming Phone Calls
The Result of Effective SEO and Conversion Rate Optimization
1,900% Increase in Organic Search Traffic
The Result of Effective Search Engine Optimization
Discover Top Quality Contractor Marketing Services That Deliver Guaranteed Results
"We started with Home Remodeler SEO as a way to get cost effective leads. The lead quality has been good, and we were so impressed at how the lead flow just kept picking up. Right now, Home Remodeler SEO is our Most Cost Effective Lead Source. I take our results to our owners and they say, 'How Can We Get More Of That?!!' Since then we have added more territories and been able to generate more & more leads. I would definitely recommend Home Remodeler SEO to anybody."
-- Carey Smeck, Marketing Director
Contractor & Remodeling Marketing Services - The People Make A Difference
Just like other remodeling company owners like you, 1-800-USA-HOME operates a small business with the understanding that their customer interactions help to determine their company's overall success. That's why, when asked what they feel is the most helpful aspect of their Contractor Lead Generation program, the reply was "Besides all the customer lead opportunities that we can handle, the simple answer is the personal service that we receive on a monthly basis and attention to detail provided by our account representative at Home Remodeler SEO."
Carey Smeck, Marketing Director at 1-800-USA-HOME
1-800-USA-HOME is a family owned & operated business. Since 2001, they have provided bathroom and basement remodeling services to homeowners in most of central Ohio, including Columbus, Cincinnati, Dayton, Akron and many other central Ohio communities. They have a 'best of class' A+ rating with the Better Business Bureau as well as having won numerous awards, including 'Best of Columbus' for two years running.
Best SEO for Home Builders, Remodelers, and Contractors!
Are you looking for an SEO Company to help take your remodeling or general contractor business to the next level? If yes, Home Remodeler SEO can help you with all your SEO initiatives and improve your digital presence to get you ranking high on Google Organic Search and Google Maps.
So contact us today to get started with your custom SEO plan for Contractors and Remodelers!