A Case Study: Bath & Basement Remodeling Company

Are you looking for your Lead Generation efforts to consistently deliver pre-qualified customers to your Remodeling company like this client experienced?

Columbus Bath & Basement Remodeling in Columbus, Ohio, is a Bathroom & Basement Remodeling company that chose us for their online marketing success. Columbus Bath & Basement Remodeling provides quality home remodeling solutions for customers in the Columbus area, as well as in other major cities such as Akron, Dayton, and Cincinnati. Their level of expertise and commitment to customer satisfaction, along with desirable turnkey solutions that make installations quick and efficient, is what sets them apart from their competitors.

The call volume you see up above is an annual snapshot of their first full year with us. What you see is an average of approximately 25 calls a month from potential customers seeking their remodeling services. Could you use an extra 20-25 calls per month?

And then imagine what that amount of calls can turn into for your company…could you grow and achieve your sales goals with an extra 10 or 20 new jobs per month?

It started with a beautiful website redesign that left the client extremely satisfied. No cookie cutter template used like so many other marketing companies, this Mobile Responsive website is custom designed for our client and built with SEO optimization strategies in mind. We focused on conversion elements and getting potential customers to pick up the phone and make the call.

The focus of the website redesign was to address expanding their Content needs first, with an original starting point of needing a lot of additional content per page, as well as to help build out new service pages for them. Once achieving their content goals to satisfy the search engines like Google, we next set about including conversion elements on page in order to help convert site visitors into actual customers.

We also addressed the lack of a 5 Star Reputation that the client had not been focused on building even though they always received many compliments from their customers as well as receiving many referrals. But as we all know, if you don’t ask for customer feedback, you never get any. We helped the client engage with customers after jobs were completed, and equipped them with email follow-up strategies for generating even more 5 star reviews from happy customers. The result was a lot of new reviews featured on Google and further showcased on their new website.

After helping our client build a 5 star reputation, they were now set to challenge for first page ranking positions for all of their target keywords with the help of their ‘On site’ SEO as well as Optimization of their Google Maps listing (Google My Business page). Being on page 1 of Google is where the calls come from. In fact, out of the 97% of  people that use the Internet to find the products and services that they’re looking for, 62% of those phone calls end up coming from being in Google’s 3 pack of Maps listings. Read that again: 62% of calls come from being ranked 1-3 in Google’s maps. This is obviously where your company needs to be found. Our client results speak for themselves: out of over 7 million possible search results, our client is ranked #1…which not coincidentally is why they keep upwards of 40-50 calls a month now!

Achieving page 1 ranking positions in the Organic results on Google is the clearest indicator of whether you know what you’re doing from an SEO perspective. This is where true leaders in SEO shine with their capabilities. This takes extensive knowledge of Google’s algorithm, as well as the ever-changing nature of this secret recipe that has over 200 factors that contribute to the algorithm’s formula, and ultimately decides whether you rank on page 1 or you’re nowhere to be found!

Helping Remodelers & Contractors Increase Their Lead Volume, Increase Their Sales, and Grow Their Revenue

It kind of seems obvious that selecting an Internet marketing firm with a long and proven track record is essential for the success of your own business. Your success depends on it. Unfortunately, these days a lot of people are calling themselves “SEO experts” but in reality this couldn’t be further from the truth. Search engine optimization is a complicated and ever changing process and it requires a lot more than a couple of simple tricks to get your company the online results that it deserves.

So how do you go about separating a reliable and experienced SEO company from a guy in pajamas working in his basement who hasn’t got a clue?

We believe that it all comes down to proof. The proof is in the RESULTS. An outstanding SEO company should always be able to show you substantiated examples and case studies of other Remodeling clients who have had great success using their services. What you’ve seen are genuine results of one of our Remodeling clients who works in extremely competitive markets. We have been able to get them top page placement on major search engines like Google, Yahoo and Bing for a number of their most important keywords in their area, including Google Maps rankings and Google Organic rankings.

Lead Generation for Remodelers – Start with Getting Your Internet Marketing Right!

Getting started is easy. Give us a call or send us an email so that we may follow up with you and learn more about your remodeling company and your marketing goals. If it’s more calls coming in that you want, then let us consult with you on putting together a complete Internet Marketing Plan. Our success is our success. So, what are you waiting for? Let’s get started!