New SEO 2.0 Strategy to Optimize for AI, Voice, and Zero-Click Search

Key Takeaways

Search behavior is now multi-platform: Google, social media, AI, and video all matter.

Zero-click searches dominate—visibility and trust are the new metrics of success.

Repurpose content to reach customers across multiple channels.

Build authority so AI platforms and search engines view you as a trusted source.

Set real business goals, not just click-through goals, and track actions like calls and branded search growth.

On July 24, Bob Vance hosted an educational webinar that unpacked the biggest shifts in search behavior affecting contractors, remodelers, and builders. The focus? Search Everything Optimization and how voice search, AI-driven platforms, and zero-click searches are reshaping the future of online visibility.

The webinar delivered practical strategies for businesses in the remodeling industry to adapt and thrive, even as Google and other discovery platforms evolve at lightning speed. If you missed the live session, here’s a detailed recap of what was covered.

What Is Search Everything Optimization?

Traditional SEO was about ranking on Google. But today, people are searching everywhere. They might start with TikTok, confirm details on ChatGPT, then do a branded search on Google. This shift requires businesses to optimize beyond traditional search engines.

Search Everything Optimization (SEO 2.0) focuses on building a presence across:

Search engines like Google and Bing

Voice assistants like Alexa, Siri, and Google Assistant

AI-driven tools like ChatGPT, Gemini, and Perplexity

Video platforms like YouTube and TikTok

Social and visual platforms like Instagram, Pinterest, and LinkedIn

A top marketing agency for construction companies understands that customers are now moving through multiple channels before they ever contact you. This multi-channel approach is crucial for capturing visibility and trust.

The Rise of Zero-Click Searches for Remodelers and Contractors

Over 60% of Google searches now result in users finding their answer without clicking a website. Featured snippets, Google Knowledge Panels, and Local 3-Pack map results allow searchers to get what they need directly on the results page.

For remodelers, this means you could rank on page one but still see fewer website visits. Instead of focusing solely on clicks, the goal should be brand visibility and positioning your company as the go-to authority.

Key strategies shared during the webinar included:

Optimizing for featured snippets with clear, direct answers

Using schema markup for rich search results

Keeping your Google Business Profile fully updated

Collecting online reviews to improve Local Pack rankings

A marketing agency for contractors can help you implement these tactic so you own more “real estate” on search engine results pages.

Winning in the Age of Multi-Platform Discovery

The webinar highlighted how important it is to diversify your content. One blog post shouldn’t just live on your website. It can also be turned into a YouTube video, Instagram Reel, LinkedIn article, Pinterest pin, and even a Reddit answer.

This approach dramatically increases your “searchable surface area.” By appearing on multiple platforms, you’re meeting potential clients wherever they are in their decision-making journey.

Voice and AI search optimization was another major focus. Attendees learned that voice searches tend to be conversational, so your content should match that natural language. AI search platforms also favor credible sources, meaning you need to build E-E-A-T (Experience, Expertise, Authoritativeness, Trust) into everything you publish.

New Metrics: Measuring Success Without Clicks

Since clicks are no longer the only (or best) measure of success, you must track new performance indicators:

Impressions and brand mentions on search and social

Citations in AI-driven tools like ChatGPT

Phone calls, direction requests, and direct messages

Growth in branded searches

One example shared during the webinar was a remodeler who saw a surge in showroom traffic after optimizing their Google Business Profile. Even though website traffic didn’t rise, the business gained more in-person visits and higher-quality leads.

You can’t measure what you don’t track. That means setting clear business goals beyond clicks—whether that’s more referrals, better-quality leads, or improved call-in conversion rates.

FAQs About Marketing Agency for Construction Companies

Q: Why should I work with a marketing agency for construction companies instead of a general agency?

Because the construction and remodeling industry has unique challenges—longer sales cycles, higher-ticket projects, and local competition. A specialized agency understands these dynamics and can create campaigns that deliver qualified leads.

Q: Can a marketing agency for construction companies help with zero-click search strategies?

Yes! The right agency will optimize your Google Business Profile, schema markup, and featured snippet opportunities to increase visibility even when users don’t click through.

Q: How do I know if SEO 2.0 strategies are working?

Look beyond website traffic. Measure impressions, phone calls, brand mentions, and growth in branded searches. A top marketing partner will set up tracking tools so you see progress clearly.

Ready to Future-Proof Your Remodeling Business?

The July 24 webinar was packed with actionable insights that can transform how remodelers and contractors approach digital marketing. But implementing these strategies can be complex and time-consuming—especially while running your business.

That’s where we come in. Home Remodeler SEO is the leading marketing agency for construction companies and contractors, specializing in strategies that drive real business results.

Your Next Client Is Searching, Make Sure They Find You Through Home Remodeler SEO

Don’t let competitors outrank you in AI-driven search, voice search, and multi-platform discovery. Partner with the team that knows your industry best.

Home Remodeler SEO is the leading marketing agency for construction companies and contractors, specializing in strategies that bring you real business results—not just clicks.

Call Home Remodeler SEO today or schedule your free consultation by giving us a call.

Watch our monthly webinars for more expert marketing tips and strategies designed for remodelers and contractors.

Your future clients are already searching. Let’s make sure they find you first.