The Importance of Building a Marketing Plan

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Are you satisfied with the quantity and quality of leads your contractor business is generating? Do your sales effectively contribute to your contractor business’s year-over-year growth? If your answer to both questions is “no” then what you need is an effective contractor marketing plan 

Keep in mind that customers are looking for general contractor, plumbing, HVAC, and other home improvement services online. And the best way to connect with potentially hundreds if not thousands of customers is via an effective contractor digital marketing plan.  

Top 3 Benefits of an Effective Contractor Marketing Plan  

An effective contractor marketing plan can help you appraise business performance, identify your strengths, eliminate or minimize weaknesses, and capitalize on new opportunities.  

  • It can help you optimize resource allocation based on market opportunities with higher ROI.   
  • It can also help mitigate potential risk of failure from unfavorable circumstances with respect to changes in market conditions among other such factors which are beyond your control.  

Components of a Strong Contractor Marketing Plan 

A robust contractor marketing plan includes the following components:  

Website Design 

You need to ensure your contractor website is fast, highly effective, and optimized to be mobile responsive for all devices. While designing your website, keep the following in mind. 

    1. Your website should be fast – your customers expect your site page(s) to load in three seconds or less. 
    2. Your website needs to be functional – it should be optimized for users and search engines.  
    3. Your website should be mobile-friendly since more customers use their smartphones and tablets to search for businesses online than those on desktop computers 
    4. Your website should be secure – this is critical because an increasing number of customers, not to mention search engines such as Google, are extremely particular about security risks.  

Search Engine Optimization (SEO) 

93% of all online experiences begin with a search engine. So, while having website is critical to your contractor marketing plan, what you need to focus on thereafter is SEO (both onsite and offsite) of your site for easy discovery and categorization by search engines.  

4 Benefits of Contractor SEO: 

    1. Clearly define your core services and service area. 
    2. Connect with a larger audience of potential customers. 
    3. Boost leads for target services via targeted keywords strategy. 
    4. Enhance quality of leads from within your service area.  

Ranking in Google’s Local Pack 

Google’s local pack is a SERP feature which displays a map and places as well as a list of businesses with NAP (name, address, phone) information that are related to queries with “local intent.”  

3 Steps to Boost Contractor Local SEO Results: 

    1. Claim your Google My Business page and optimize it.  
    2. Ensure your content is optimized for your local service area.  
    3. Focus on getting more reviews on Google My Business and other online platforms. 

Content Generation 

The right kind of content can resonate with your audience – it can address common questions and queries that help them connect and understand your business better which in turn can encourage them to take positive action. Google will also have a better chance to showcase your business if you’re writing content that features the same keywords that consumers are looking for. 

Managing Online Review and Testimonials 

Today online reviews and testimonials are being used by customers to decide if they want to connect and engage with a brand. Most consumers trust reviews online as much as they trust recommendations from family and friends. 

If used correctly, reviews and testimonials can help you build brand credibility – it’s about listening to what customers are saying about you and engaging with them in order to improve your services and brand.  

Social Media Marketing and Video Marketing 

Social media is a powerful and highly effective platform for building a following and engaging with current and potential customers in your local market. Google and other search engines consider social media a major factor when it comes to determining your online ranking as well.  

Using video on your landing pages can boost conversion by 80%. In addition, using video can improve your online engagement, help you display brand differentiators, and also help in establishing your own unique personality.  

Accurate Tracking and Monitoring 

No marketing plan is complete without an effective tracking and monitoring system. You need robust analytics including call tracking to gauge whether or not different marketing metrics and strategies are delivering as expected.  

An Effective Contractor Marketing Plan for Your Business With Home Remodeler SEO 

Do you want to expand your contractor digital marketing footprint? If yes, Home Remodeler SEO can help you with all your SEO initiatives and improve your digital presence to get you ranking high on Google Organic Search and Google Maps. So why wait any longer? Contact us today to get started! 

 

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