Contractor marketing is very different from other industries for the simple reason that you function in an industry that is unique and niched.
Few other businesses within the services industry are required to actively promote their “on-the-job” expertise for every single service or job as much as you do. Which is why your marketing needs to be that much more nuanced and customized.
If you have been worried about dropping sales numbers or if your contractor marketing is not yielding the expected results – then planning and implementing a robust contractor digital marketing plan should be your top priority.
Spruce up your Digital Store Front
Your contractor website is your digital storefront. Customers will visit your site before deciding on whether or not they want to interact with your brand. So, if you haven’t already given your website a makeover, then this is good place to begin with.
However, contractor digital marketing is not limited to just creating a website. It covers everything from the design elements of your website which includes mobile optimization, to SEO, UX, quality content, as well as tracking and monitoring.
Each of these components can help highlight not how your contractor business is different from your competition but also how your business is uniquely suited to address customer needs.
Highlighting your Contractor Business Specializations
As mentioned above, your contractor marketing has to be nuanced if you want to connect with your target audience base. One of the most effective ways of achieving that goal is by highlighting your business specializations.
Every bit of content or information you put out on your website should effectively highlight your services and specializations clearly and in a manner that is easy to digest for users. Successfully completed projects can be your window displays – it allows customers to gauge your level of expertise.
In addition, it is important to ensure that your content focuses on addressing customer queries and concerns and provides up-to-date information on the latest trends in the industry as a way of building brand credibility.
Optimizing your Contractor Website for Search Engines and Users
Simply creating a website will not get you the kind of traction you need with search engines and potential customers. You need to ensure that your contractor website is optimized for discovery and categorization by search engines.
If search crawlers come to your site and they find content that is highly relevant to search queries in your area of service, then ranking your website becomes easier.
So how do you ensure your content is primed for discovery by search crawlers? Well, you do it by using highly relevant and searched keywords. What this means is that keyword research has to be a critical aspect of your contractor marketing strategy.
Populating your website content with keywords or search terms that are commonly used by customers will make it easier for search engines to find you and rank you. This in turn will help bring in potential leads to your site every time they perform a search with corresponding keywords used in your content.
So, identifying search terms that your customers might use to find you is critical to your contractor marketing success.
Partnering with the Right Digital Marketing Agency is Key to Contractor Marketing Success
As a digital marketing agency that specializes in online marketing for home improvement businesses, we are uniquely qualified to understand the marketing nuances of the industry.
Having worked with HVAC contractors, plumbing contractors, general contractors, and custom home builders among other similar home improvement businesses, we know what goes into contractor marketing and how to do it to bring out the best results for your business.
We have the expertise to manage every aspect of your contractor marketing right from building a user-friendly website, to the complexities of SEO, content generation, social marketing, and managing your online reputation. We do the heavy lifting so you can focus on running your business efficiently.
By parenting with a digital marketing company with contractor marketing expertise can get you the best return on your investment. Local marketing agency might be lacking when it comes to digital marketing strategies and tactics that are unique to contractor marketing.
If you haven’t already made up your mind about expanding your contractor marketing digital footprint – you need to take the plunge right now. Don’t forget – digital marketing is no longer an option in today’s day and age. So you cannot afford to be lazy about it!
Best-in-class Digital Marketing for Contractors!
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