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Our webinar series features industry experts and thought leaders who share the latest trends, tips, and proven techniques to help remodeling businesses grow online.
Keyย Takeawaysย Humans Lead, AI Executes: AI provides speed and scale, but humans must set strategy, prioritize goals, and guide execution. ย Quality Over Quantity: Effective marketing relies on relevant,
Key Takeaways from the Webinarย Homeowner decision journeys are nonlinear and digital-first SMART goals create clarity and accountability Clear messaging builds trust and differentiation CRO turns traffic into real
Key Takeawaysย AI now decides which builders get recommendedโnot traditional rankings. Visibility depends on trust signals, reputation, and expertise, not keyword density. Human storytelling is the new SEO. Real photos,
Search engines evolve fast, and in 2025 Google has made some major updates that directly affect remodelers, builders, and contractors. If you own a remodeling business or construction company, keeping
Key Takeawaysย Search behavior is now multi-platform: Google, social media, AI, and video all matter. Zero-click searches dominateโvisibility and trust are the new metrics of success. Repurpose content to reach
Key Takeaways:ย Zero-click searches are the new normal: Bob emphasized that Googleโs Local Pack now delivers all the info a user needsโreviews, services, hours, and even messagingโwithout clicking your website.
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