Author Archives: Bob Vance

local SEO services for general contractors

Google Ads vs. Meta Ads: Which Works Best for Remodelers?

Google Ads vs. Meta Ads: Which Works Best for Remodelers? Key Takeaways Google Ads capture high-intent leads actively searching for remodelers. Meta Ads…
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digital marketers for contractors

Why Remodelers Should Treat Marketing and Sales as Teammates, Not Opponents

Why Remodelers Should Treat Marketing and Sales as Teammates, Not Opponents Key Takeaways Alignment saves money. When sales and marketing work together, you…
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Construction professionals on site next to banner promoting AI search marketing for builders

2025 Updating Your Marketing for AI Search: Stay Visible in the New Search Era

Key Takeawaysย  AI now decides which builders get recommendedโ€”not traditional rankings. Visibility depends on trust signals, reputation, and expertise, not keyword density. Human…
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SEO marketing for contractors

Is AI Search Engine Optimization Still Worth It for Small Businesses? What Remodelers Need to Know

Key Takeaways Search is evolving, but demand hasnโ€™t disappearedโ€”Google still processes over 13 billion searches per day. AI-powered summaries and chatbots are reducing…
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