Locally-based Marketing Company vs. A Full-service Digital Marketing Company

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The world has gone digital. This means your contractor marketing needs to happen digitally as well.

It is pretty well known that 97% of consumers go online to find the product and services that they’re in need of. So, if you are not digital, you are going to be invisible! The bottom line is that you need to be everywhere that your competitors are.

Simply hosting a website and a few random social posts every now and then are not going to cut it. You need to be serious about expanding your digital presence via an effective strategy that focuses on SEO for contractors.

But here the question arises – should you look towards locally-based companies for your contractor marketing needs or should you consider a full-service digital marketing company which may or may not locally-based?

Is a locally-based marketing company the right choice for your contractor marketing needs?

A common misconception among a substantial percentage of local contractor businesses is that a locally-based marketing company is the best when it comes to meeting your contractor marketing needs. However, given the reach and connect of digital platforms and solutions, nothing can be further from the truth!

However, a number of contractor businesses still make the mistake of partnering with multiple niche services when it comes to addressing their contractor marketing requirements. Based on this, they end up partnering up with one company for designing their website, who may have even built the website on their own platform, meaning the website cannot be moved if you choose to leave. And then the contractor ends up partnering with a different company for generating marketing content and/or social media content, and yet another for managing their SEO and SEM requirements.

So, you end up contracting with one company for designing your website, while another focuses on generating marketing content, while yet another company focuses on SEO and SEM or social presence. And YOU have to keep up with all of that too!

In such a scenario, planning, organizing, and implementing contractor marketing campaigns or strategies can be next to impossible since your marketing and brand voice will be fragmented and spread out – in other words, it gets chaotic.

For this reason, working with a full-service digital marketing company with expertise in digital marketing and extensive industry-specific SEO knowledge for home improvement businesses can prove to be advantageous on multiple levels.

Advantages of a Full-service Digital Marketing Company

A full-service digital marketing agency such as Home Remodeler SEO which specializes in partnering only with home improvement companies brings to the table extensive experience in managing every aspect of contractor digital marketing.

Something that a local based marketing service, often with a multitude of clients from across countless industry types, might not be able to offer considering their exposure and experience to digital contractor marketing specifically in most cases is either limited or almost negligible.

On the other hand, a digital marketing company that works exclusively with contractors, plumbers, HVAC contractors, and remodelers among other home improvement services has the requisite experience and industry insight to effectively build and expand your contractor marketing digital footprint.

Right from developing and designing your contractor business website to developing your social presence, generating content, planning effective lead generation for contractors, and optimizing your online assets for search engines for ensuring page one ranking in search results – everything is managed under one roof cost-effectively!

The best part is that you don’t even have to leave your office or home to connect with your digital marketing company.

Emails, video conferences, or a simple phone call can give you easy, quick, and round the clock access to your team of digital marketers regardless of where they are located. As a result, you can save on time, money, and cost – all three of which can instead be invested to expand your business.

Our digital marketing strategy for contractors includes the following steps:

  1. Developing a digital presence (website, blogs, social) optimized for UX (User Experience) and search engines.
  2. A robust contractor marketing content strategy – Google loves Content!
  3. Interactive social media presence.
  4. A highly-effective SEO for contractors strategy (both onsite and offsite SEO).
  5. Focus on SEM strategy for online domination.
  6. Tracking and monitoring of results.

All in one place! No worries. No stress.

Best-in-class Digital Marketing for Contractors!

Are you looking for an SEO Company to help take your contractor business to the next level? If yes, Home Remodeler SEO can help you with all your SEO initiatives and improve your digital presence to get you ranking high on Google Organic Search and Google Maps. So why wait any longer? Contact us today to get started!

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