Author Archives: Bob Vance

GEO vs SEO

GEO vs SEO: What Contractors Need to Know in 2026

GEO vs SEO: What Contractors Need to Know in 2026 A remodeling company ranks near the top of Google for "kitchen remodeling near…
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home remodeler search results

How to Optimize Your Contractor Website for Google's AI Search Results

How to Optimize Your Contractor Website for Google's AI Search Results A homeowner researching a project today may not type "best remodeling company…
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home builder marketing

The Market Is Changing: What Contractors Need To Know For 2026

The Market Is Changing: What Contractors Need To Know For 2026 Every homeowner who calls a remodeler this year walks in with a…
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How Remodelers Can Win in Today's Market

The Remodeler Who Made "How Much?" the Wrong First Question

The Remodeler Who Made "How Much?" the Wrong First Question A homeowner calls three remodelers about a kitchen renovation. Two of them open…
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