Author Archives: Bob Vance

SEO and digital marketing planning for home builders in 2026

Why Most Builders Will Fall Behind in 2026 and How Smart Remodelers Wonโ€™t

  Key Takeaways from the Webinarย  Homeowner decision journeys are nonlinear and digital-first SMART goals create clarity and accountability Clear messaging builds trust…
Continue reading
local SEO services for general contractors

Google Ads vs. Meta Ads: Which Works Best for Remodelers?

Google Ads vs. Meta Ads: Which Works Best for Remodelers? Key Takeaways Google Ads capture high-intent leads actively searching for remodelers. Meta Ads…
Continue reading
digital marketers for contractors

Why Remodelers Should Treat Marketing and Sales as Teammates, Not Opponents

Why Remodelers Should Treat Marketing and Sales as Teammates, Not Opponents Key Takeaways Alignment saves money. When sales and marketing work together, you…
Continue reading
Construction professionals on site next to banner promoting AI search marketing for builders

2025 Updating Your Marketing for AI Search: Stay Visible in the New Search Era

Key Takeawaysย  AI now decides which builders get recommendedโ€”not traditional rankings. Visibility depends on trust signals, reputation, and expertise, not keyword density. Human…
Continue reading